THE AUDREY AESTHETIC — BRAND KIT
Prepared for collaborators and partners · September 2026
© Audrey Campbell 2026

WHAT IS IN THIS FOLDER

  The-Audrey-Aesthetic-Brand-Guide.pdf
      The full guide: positioning, logo suite, logo usage, color,
      typography, voice, imagery direction, and contact. Start here.

  Logos/
      Every mark in two finishes and two file types.
      Espresso versions are for light backgrounds.
      Porcelain versions are for the Espresso background only.
        logo_primary_*      Primary wordmark. The default signature.
        monogram_*          For small spaces, avatars, and favicons.
        handle_lockup_*     For social profiles.
        watermark_ghost_*   Subtle mark for photography and closing slides.
      Use SVG for anything digital that scales. Use PNG for raster.

  Color/
      swatch-sheet.png      The Bone & Camel palette at a glance.
      palette.txt           Hex values and roles in plain text.

QUICK REFERENCE

  Palette
      Porcelain   #F4EFE7   Primary surface, lead background
      Oat         #E8DCCB   Secondary surface, banner fills
      Camel       #D7C4AB   Rules, borders, dividers, hairlines
      Pecan       #A2896F   Accent, eyebrows, labels, numerals
      Espresso    #443A31   Primary text and only dark surface
      Ink on light  #6E5945   Small labels on light backgrounds
      Label on dark #E2D4C2   Light labels on the Espresso surface
      Never use gray, greige, gold, cool tones, or pure black.

  Type
      Cormorant Garamond   Display. Google Fonts. Fallback Georgia.
      Inter                Text. Google Fonts. Fallback Helvetica or Arial.

  Voice
      Calm authority. Declarative and analytical.
      Address readers as owners, CEOs, or founders. Not "operators".
      No em dashes, no exclamation points, no rhetorical questions.
      © Audrey Campbell 2026 on every deliverable.

CONTACT

  Website     theaudreyaesthetic.com
  Brand page  theaudreyaesthetic.com/brand
  Substack    theaudreyaesthetic.substack.com
  Instagram   @theaudrey_aesthetic
  YouTube     youtube.com/@theaudreyaesthetic
  LinkedIn    linkedin.com/in/audrey-c-ampbell
  Email       audrey@theaudreyaesthetic.com

The living version of this kit, with downloadable assets, stays at
theaudreyaesthetic.com/brand.
