About Writing What I Cover AI Series Contact Download Kit
Brand Kit

The brand,
ready to use.

Logos, color, type, voice, and imagery direction, in one place. Built for collaborators and partners representing The Audrey Aesthetic.

Download Everything View Brand Guide (PDF)
Logos

The marks

The wordmark is the primary signature. The monogram carries the brand where space is tight. The handle lockup is for social profiles. The ghost mark sits quietly on photography and closing slides. Every mark comes in SVG for anything that scales and high-resolution PNG for raster placements.

Primary wordmark, espresso
Wordmark · EspressoSVGPNG
Primary wordmark, porcelain
Wordmark · PorcelainSVGPNG
Monogram, espresso
Monogram · EspressoSVGPNG
Monogram, porcelain
Monogram · PorcelainSVGPNG
Handle lockup, espresso
Handle LockupPNGRev.
Ghost watermark
Ghost WatermarkDarkLight
Placement. Use the Espresso mark on Porcelain, Oat, or Camel. Use the Porcelain mark on Espresso only. Keep clear space around the wordmark equal to the height of the monogram. Do not recolor, distort, rotate, add effects, or rebuild the wordmark in another typeface.
Color

Bone & Camel palette

Warm neutrals, used with restraint. Tap any swatch to copy its hex. Espresso is the only dark surface and appears sparingly, on closing slides and footers. Type on Espresso renders in Porcelain.

Never use gray, greige, gold, cool tones, or pure black. The warmth of the neutrals is the brand.
Typography

Two typefaces, clear roles

Both load free from Google Fonts. Georgia stands in for Cormorant Garamond and Helvetica or Arial for Inter inside documents.

Cormorant Garamond
Display · Google Fonts · 300–600 incl. italics
Aa Bb Cc
LightRegularMediumSemiBoldItalic
Headlines, cover titles, italic emphasis, framework numerals, tool names in italic.
Inter
Text · Google Fonts · 300–600
Aa Bb Cc
LightRegularMediumSemiBold
Body copy, eyebrows, labels, buttons, copyright, the handle. Eyebrows and labels are uppercase with wide tracking.
Voice & Imagery

How it reads and looks

Voice
  • Calm authority. Declarative and analytical. HBR meets a modern tech startup.
  • Lead with the insight. One idea per unit. Write with a point of view.
  • Address readers as owners, CEOs, or founders. Never "operators" in reader-facing copy.
  • Avoid em dashes, exclamation points, and rhetorical questions.
  • Avoid the words ecosystem, at scale, stakeholder, seamless, transformative.
  • © Audrey Campbell 2026 appears on every deliverable.
Imagery
  • Real work artifacts: laptops, iPads, printed scorecards, typing hands, phones.
  • No editorial-luxury props: marble, pearls, silk, arches.
  • On-screen content stays defocused. No readable client data.
  • Bone & Camel palette only. No people or faces in b-roll.
  • A different background per topic. 9:16 for Reels.
  • On camera: calm and still, natural slow blink, no hand gestures, direct eye contact.

Take the whole kit

One download with the brand guide, every logo in SVG and PNG, and the color reference. For a format you do not see here, email audrey@theaudreyaesthetic.com.

Download Full Kit (.zip) Brand Guide (PDF)